ATSC Mobile DTV

KEY FACTS

A/ 153 specifies the way the Mobile DTV content is encoded
Specifies the packing of the content along with signaling
Allows delivery of the Mobile DTV signals along side the existing SD/HD programming using the existing DTV transmission infrastructure

KEY ADVANTAGES OF ATSC Mobile DTV

Higher levels of FEC reduce the threshold C/N requirement of Mobile DTV signal
Advanced video coding (H.264 / AVC) improves efficiency
Lower resolution (416 x 240 pixels) accommodates small hand held displays
Time slicing technology reduces battery drain on the user terminal
IP delivery system (RTP/RTCP over UDP over IP) taking advantage of streaming technologies

KEY BENEFITS

ATSC Mobile DTV provides increased audience size / viewership; stations can maintain or increase advertising revenues
Spectral characteristics of 8-VSB are unchanged, no affect on existing licensing
An in-band solution that maintains compatibility with existing SD/HD legacy distribution
Existing Thomson Broadcast ADAPT-IV DTV exciters are software upgradable

A/153 allows broadcasters to launch ATSC Mobile DTV quickly and with minimal capital expenditures using their existing high power DTV transmitter.
Broadcast stations already have the local content that consumers want on the go – content remains king
ATSC Mobile DTV can be deployed free-to-air for quicker consumer adoption
RF signal coverage enhancements are available with:
- Increased transmitter power, maximizing ERP
- Adding circular polarization
- Implementing Single Frequency Networks (SFN) for terrain shielded coverage
A/153 is modular and allows for future upgrades and enhancements including:
- Scalable Video Codec (SVC) providing high(er) resolution for back-seat entertainment systems
- Non-Real Time (NRT) for new value added services such as clip-casting and push services (VOD, music, games, interactive content, etc.)
- Service protection

Thomson-Broadcast